Art Code Space could soon become the first real project in which Cuban art, whether emerging, young or established, located in Cuba or anywhere in the world, can multiply its visibility through its presence in the best platforms of international art and be marketed in large auction houses online without having to move any capital a priori. And it is with the aim of connecting the Cuban artistic production with the international art market and to contribute to its continuous rise that this Gallery has been created. The project includes, among its first objectives, positioning the list of its artists in important art platforms and placing their works in online auctions. Contrary to what some may think, the online auction business is a reliable and functional model that has been around for two decades already. It concentrates an important public that is looking to move from the physical experience of purchasing art at the gallery to having a wider range of options only in one space, the virtual one. There are several factors that make this event an attractive mechanism to manage art, optimizing time and finding appearing as a better investments opportunity.
The category of online auction goes a little against the myth of the big auction houses, in which only works of emblematic creators are sold at astronomical prices. In this case, the radius of action is much greater and collectors can find art for all budgets. The challenge is to establish a curatorial proposal capable of engaging with a wider audience that is looking for lower prices and coherent vision. Both parties can see the tremendous benefits of the platforms strategy. Collectors can foresee opportunity, margin of investment, and at the same time, the artist will create an auction precedent, market opportunities and more visibility.